ADVANCED-LEVEL TRAINING CYCLE IN VISUAL MERCHANDISING

Ministerio de educación, cultura y deporte. Gobierno de España
Departament d'ensenyament de la Generalitat de Catalunya
Jesuïtes Bellvitge
Estrategia de Emprendimiento y Empleo Joven

OFFICIAL ADVANCED-LEVEL QUALIFICATION IN SALES AND RETAIL SPACE MANAGEMENT

The official advanced-level training cycle in Visual Merchandising and Sales and Retail Space Management trains you to promote commercial actions, define strategies, draw up sales plans and analyse and organize reliable market information. You will learn everything relating to Visual Merchandising through online and offline marketing methodologies and practices, creativity and design.

The Visual Merchandising discipline covers aspects such as communication with the end consumer, their repeat purchase capacity and their loyalty, product sectorization in the retail space, buying processes, commercialization under profitability parameters, personnel management and direct logistics.

Our programme is aimed at ensuring that you are able to roll out and drive commercial actions in any business sector, taking into account the balance between the physical store and the development of digital commerce (e-commerce and lead generation). You will acquire the skills you need to be up to date and ready to lead this great challenge facing businesses.

You will be able to develop aptitudes in the retail sales sector and in new sales channels, so that you can undertake highly topical projects, such as pop-up stores, organic stores, merchandising at airports and new trends in commercial research and point-of-sale advertising. Today, Visual Merchandising is key for any business.

2,000 hours

350 internship hours in leading companies

Project-based training

Online and flexible training

v

Lenguage: Spanish

Want to find out more?

What you will learn with us

On completing our official advanced-level training cycle in Visual Merchandising and Sales and Retail Space Management, you will be able to:

Organize and supervise the implementation and assembly of retail spaces and shop windows; define the design and materials specifications in order to convey the retail space image that attracts potential customers to achieve the targets set.
Organize and control the implementation of promotional products, services and actions in retail spaces; decide on the selection and lines of action of promotional campaigns to reach the sales targets.
Define commercial strategies and actions and manage the sales force; obtain and process information from the agents taking part, organizing and supervising technical and human resources.
Draw up the sales plan and manage the commercialization of products and services, applying the sales techniques appropriate to each commercial channel.
Carry out and control the supply of materials and goods in the production and distribution plans, ensuring the quantity, quality, place and deadlines to meet the objectives established by the organization or the customers.
Organize the storage of the goods in the appropriate conditions and the optimum use of available means and spaces.
Obtain, analyse and organize reliable market information through the application of statistical techniques; establish an effective marketing information system (MIS) that acts as support in drawing up marketing actions.
LANGUAGES

English is the most in-demand language and is now a requirement for almost any job. This is why we work in 2 seminars of 60 hours each, and also with a cross-disciplinary approach in all projects. You will learn technical English applied to real professional situations.

You can attain up to level B1.2. If you already have First Certificate level, we will validate it.

PROFESSIONAL GROWTH

Focused on deploying your own talent and your real potential for success in your work and in fulfilling your role. With this, you adapt to the philosophy of many companies that believe that when the professional grows → the company grows.

This way, if you are committed to yourself, the company will be committed to you. The seminars are organized with both a professional and a personal focus on growth.

DIGITAL SKILLS (ICT)

EFFECTIVE COMMUNICATION

To develop your creativity and foster your information search and management skills. Nowadays, the application of critical and analytical thought is essential, as is improving the ability to understand, discuss and put forward your ideas and defend your projects.

Our innovative methodology

The students will work actively by themselves through processes of discovery, where the role of the professor is basically that of companion, catalyst and mentor (guide), far removed from the classical vision of the teaching process.

The commitment, then, is to a type of joint learning with methodologies that involve problem-solving, participation in project development, the joint creation of products, discussion and enquiry. The platform and the technological tools provided by the UOC will make it possible.

Gráfico representativo sobre la metodología de enseñanza

Project-based work

50% of the course. Around 1,000 hours.

Training seminars

33% of the course. Around 650 hours

Work internships

17% of the course. Around 350 hours.

A team of professionals
Consultor de la UOC
Project or seminar tutor
Ensures the proper development of the course plan of a project or seminar in line with the established learning objectives and academic organizational framework, and in coordination with the rest of the tutors in the cycle.
Consultor de prácticas de la UOC
Workplace training tutor
They are responsible for accompanying the students in a cycle’s workplace training (FCT). They ensure the proper development of the in-company internships of every student assigned to them in line with the academic organizational framework and in coordination with the rest of the counsellors and tutors in the cycle.
Tutor de la UOC
Cycle counsellor
They are responsible for the overall accompaniment of students throughout their time in the cycle. They ensure the proper monitoring of the studies of every student assigned to them in line with the academic organizational framework and in coordination with the rest of the counsellors and tutors in the cycle.
Secretaria de la UOC
Academic coordinator
This is the person who focuses on the proper organizational and educational development of the academic activity of the vocational training courses, with the aim of ensuring that the students receive excellent quality education in line with the current regulatory and institutional framework.
Requirements to study on the course

To be admitted to the FP Jesuïtes UOC advanced-level training cycle in Visual Merchandising, you will have to meet some of the following requirements:

  • Hold the Baccalaureate (LOGSE) qualification
  • Have passed the second year of any form of experimental baccalaureate
  • Hold the university orientation course (COU) qualification
  • Have passed the specific advanced-level training cycle admission test (you must be at least 19 years of age in the same year you take the test or 18 years of age if you hold a foundation degree).
  • Hold any other foundation or specialist qualification, or any equivalent university qualification for academic purposes.
  • Have passed the university entrance exam (PAU) for over-25s.
  • Hold any university qualification or equivalent.
What will you learn?

On completing your advanced-level training cycle in Sales and Retail Space Management with us, you will be able to:

Obtain, analyse and organize reliable market information, applying statistical techniques, and establish an effective marketing information system (MIS) that acts as a support in creating marketing actions.
Define commercial strategies and actions and manage the sales force, obtaining and processing information from the agents taking part in the commercial activity and organizing and supervising the technical and human resources.
Draft the sales plan and manage the commercialization and sales of products and services, applying the sales techniques suited to each commercialization channel, to achieve the objectives set out in the marketing plan designed by the organization.
Organize the storage of the goods under conditions that ensure their integrity and the optimum use of the resources and spaces available, in line with established procedures.
Carry out and control the supply of materials and goods in the production and distribution plans, ensuring the quantity, quality, place and times to meet the objectives established by the organization and/or customers.
Organize and supervise the rollout and assembly of retail space and window displays, defining the design and materials specifications, to convey a clear image for the retail space that attracts potential customers, to achieve the commercial objectives established.
Organize and control the rollout of products, services and promotional actions in retail spaces, determining the selection and action lines of promotional campaigns to achieve the commercial objectives established.
How does it work?

The students will work actively by themselves through processes of discovery, where the role of the professor is basically that of companion, catalyst and mentor (guide), far removed from the classical vision of the teaching process.

The commitment, then, is to a type of joint learning with methodologies that involve problem-solving, participation in project development, the joint creation of products, discussion and enquiry. The platform and the technological tools provided by the UOC will make it possible.

Gráfico representativo sobre la metodología de enseñanza

Project-based work

50% of the course. Around 1,000 hours.

Training seminars

33% of the course. Around 650 hours

Work internships

17% of the course. Around 350 hours.

Our team
Consultor de la UOC
Project or seminar tutor
Ensures the proper development of the course plan of a project or seminar in line with the established learning objectives and academic organizational framework, and in coordination with the rest of the tutors in the cycle.
Consultor de prácticas de la UOC
Workplace training tutor
They are responsible for accompanying the students in a cycle’s workplace training (FCT). They ensure the proper development of the in-company internships of every student assigned to them in line with the academic organizational framework and in coordination with the rest of the counsellors and tutors in the cycle.
Tutor de la UOC
Cycle counsellor
They are responsible for the overall accompaniment of students throughout their time in the cycle. They ensure the proper monitoring of the studies of every student assigned to them in line with the academic organizational framework and in coordination with the rest of the counsellors and tutors in the cycle.
Secretaria de la UOC
Academic coordinator
This is the person who focuses on the proper organizational and educational development of the academic activity of the vocational training courses, with the aim of ensuring that the students receive excellent quality education in line with the current regulatory and institutional framework.
Requirements

To be admitted to the FP Jesuïtes UOC advanced-level training cycle in Visual Merchandising, you will have to meet some of the following requirements:

  • Hold the Baccalaureate (LOGSE) qualification
  • Have passed the second year of any form of experimental baccalaureate
  • Hold the university orientation course (COU) qualification
  • Have passed the specific advanced-level training cycle admission test (you must be at least 19 years of age in the same year you take the test or 18 years of age if you hold a foundation degree).
  • Hold any other foundation or specialist qualification, or any equivalent university qualification for academic purposes.
  • Have passed the university entrance exam (PAU) for over-25s.
  • Hold any university qualification or equivalent.
PROFILE AND EMPLOYMENT OPPORTUNITIES

With our official advanced-level training cycle in Visual Merchandising and Sales and Retail Space Management, you will attain a highly skilled profile that will enable you to:

Reflect the brand image, working on the consistency with the company’s corporate line.

Create attractive and inviting retail spaces that create a good impression and encourage people to enter the store, with the aim of guiding consumers to find the product most suited to their needs.

Increase sales with the creation of an internal and external design suited to the premises, offering a pleasing appearance with the elements that comprise it and with the point-of-sale design geared towards the buying experience and potentializing specific products.

Involve your customers by creating a positive buying experience to foster future visits to the retail space: repeat purchase and loyalty strategies.

Results-oriented teamwork, specializing in retail sales 2.0, digital commerce advertising (e-commerce and lead generation), mobile marketing and social media management.

Adapt to the demands of the globalized market (logistics, financing international operations, customs and international marketing strategy).

WHAT YOU CAN WORK AS

Retail store or department manager

Specialist in implementing retail spaces

Retail space designer and Shop window designer

Point-of-sale promotions manager

Sales manager, Warehouse manager, Telemarketing supervisor

Sales team coordinator, sales agent and representative

WHERE YOU CAN WORK

Multinationals and department stores

Logistics companies

Commerce

Services for companies

WHY STUDY WITH US? WHAT WE CAN OFFER YOU

Our main aim is to help you become a professional with know-how, with a completely practical focus. This is why you learn through closing projects based on an initial challenge that we put to you, as this way it will be easier for you to put it into practice in your professional environment.

Bespoke training plans

Teaching hours will be flexible and adapt to each student's pace. Your mentor will help and guide you in your professional career with a view to your entering the job market.

Peer learning

A networking environment with UOC Alumni and the Jesuïtes Educació community of students will be favoured. Our platform and its technology tools will make it possible.

Assessment process

Assessment will be continuous and will include both self-assessment and co-assessment, as well as assessment by the teaching staff. A counsellor will accompany the student throughout the whole course to help them in whatever way.

COMPLETE YOUR INTERNSHIPS IN RECOGNIZED COMPANIES

GEARED TOWARDS ENTERING THE JOB MARKET

Put your vocational training into practice with internships in the best companies in the sector.
These are just some of the companies we collaborate with:

Haz las prácticas en El Corte Inglés
Haz las prácticas en Bosch
Haz las prácticas en DHL
Haz las prácticas en Media Markt
Haz las prácticas en C&A
Haz las prácticas en Jané
ASK FOR MORE INFORMATION

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